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Build and publish a WhatsApp Flow

Design the form customers fill in inside WhatsApp, choose what happens after submit, and publish it to a number.

Updated 7 November 2026

Saving a Flow doesn't put it on WhatsApp. Each save is a new version inside Qcom, and Publish to WhatsApp is what sends the version you choose to Meta.

A WhatsApp Flow is a form that opens inside WhatsApp. You build it, choose what happens after submit, and publish it in Flow Studio.

Before you start

Connect the WhatsApp number the Flow will be published to. A Flow is published to one number, so the number has to exist first.

Ready-made Flows and your own copies

A Qcom-managed Flow is kept up to date for you, so you can't edit it directly. The studio shows Customise a copy instead. Your copy is yours to change and publish, and the original stays managed.

Flows you create yourself are editable from the start. To start from a template, add pictures, or set how each question is checked, see Design the screens of a WhatsApp Flow.

Edit and save

Select Edit Flow to open the editor. It has three steps:

  1. Form: add screens, fields, options and button text.
  2. After submission: choose response handling, Case creation, review and retention.
  3. Review: check the version before saving.

Each save creates a numbered version and keeps the ones before it. Pick an earlier one and Edit from this version to start from it again.

Flow saved means the version is ready in your workspace. It hasn't been sent to Meta and isn't live on WhatsApp.

If you close the studio with unsaved changes, it asks you first.

Use Ask Qyra in the studio to review the form, simplify labels, or check the after-submission setup before saving.

Check it before publishing

The preview shows the version you selected as the customer will see it. Check both light and dark, because the customer's phone decides which one they get.

If a version has problems, the studio lists what to fix, and publishing stays blocked until they're fixed. You can still save an unfinished draft.

Publish to a number

  1. Open the version you want to publish.
  2. Choose the WhatsApp number under Choose number, if the Flow isn't assigned to one yet.
  3. Select Publish to WhatsApp.

Refresh status checks what Meta reports now. Use it when a Flow was approved or rejected after you last looked.

Once published, a Flow belongs to that number. To use the same form on another number, make a copy and publish the copy there.

Retire a Flow

Retire takes a Flow out of service in WhatsApp, and can't be undone. Update any bots that use it first: a bot pointing at a retired Flow takes its Flow Unavailable route instead.

  • Design the screens of a WhatsApp Flow
  • Let customers finish a WhatsApp Flow later
  • Publish a WhatsApp Flow to Web Chat
  • Why a WhatsApp Flow won't publish
  • Open a WhatsApp Flow from a bot

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